The importance of having full control over the data collected from website analytics cannot be overstated: That’s why I choose Matomo On-Premise, a powerful web analytics platform that offers complete data ownership and enhanced privacy. In this post, I will…
Working on a complex, custom e-commerce website, I had to rely on various tools like Hotjar, user behaviour tools, and A/B testing platforms to gather insights. After transitioning to Matomo On-Premises, I started using their Premium Plugins to consolidate all…
As a web analyst, I work closely with our social media specialist to optimise our Facebook campaigns. One of the key tools I provide is a customised dashboard in Looker Studio, which enables us to analyse the performance of our…
On October 11, 2022, something unexpected happened during the Google Next 2022 virtual user conference that caught my attention. Google made an announcement that changed the tool I rely on daily: Google Data Studio. They decided to rebrand it as…
When it comes to presenting email campaign performances to senior management, it is crucial to ensure that the information is concise, visually appealing, and focused on the most important metrics. By using graphs, charts, and visual reports, such as those…
In October 2020, Google launched GA4, the latest version of Google Analytics. It has now become the default analytics property for new accounts, replacing Universal Analytics (UA). To ensure you stay up to date with future improvements, it is recommended…
Businesses and organisations face an ever-increasing influx of data from various online channels. Making sense of this data and transforming it into actionable insights is crucial for success. Digital analytics is a powerful discipline that empowers decision-makers to unlock the…
Je viens tout juste de terminer mon DUT Services et Réseaux de Communication à Montbéliard, et j’ai enfin un petit bout d’Internet rien qu’à moi. Le web me fascine. C’est grand, c’est vivant, ça change tout le temps. On peut…
