- Comparative Analysis of Attribution ModelsWhile each attribution model serves a distinct purpose, understanding their nuances is critical to extracting maximum value from their data. Here is a comparison of the different multi-attribution models. The choice of attribution model depends on the specific objectives, industry dynamics, and complexity of customer journeys. You should carefully evaluate the strengths and limitations of… Read more: Comparative Analysis of Attribution Models
- Multi-Attribution Models in Digital MarketingUnderstanding the customer journey is crucial for optimising strategies and maximising returns on investment. One of the key tools for achieving this is attribution modelling. Traditionally, marketers relied on single-touch attribution models, assigning the entire credit for a conversion to a specific touchpoint. A touchpoint refers to any interaction a user has with a brand… Read more: Multi-Attribution Models in Digital Marketing
- Creating and leveraging tailor-made web tracking through dataLayerThe importance of collecting precise and relevant data cannot be overstated. One way to achieve this is by using a dataLayer. In this guide, we’ll explore the concept of a dataLayer, its benefits, and how it can be implemented for tailored web tracking. We’ll also explore real-world examples using both Google Analytics 4 (GA4) and… Read more: Creating and leveraging tailor-made web tracking through dataLayer
- Applications and advantages of dataLayer trackingTailored tracking through the dataLayer emerges as a pivotal strategy, offering insights and opportunities that generic tracking methods simply cannot match. Let’s explore some applications and advantages of this approach, examining Google Analytics 4 (GA4) and Matomo as examples. What is a DataLayer A dataLayer typically uses a structured format, such as JavaScript Object Notation… Read more: Applications and advantages of dataLayer tracking
- How technical SEO and data analytics work together.Among the pivotal pillars of online success, Technical SEO stands tall, orchestrating the optimisation of a website’s infrastructure to enhance its search engine visibility. In this article, we look at the complexities of Technical SEO and explore how it seamlessly integrates with the power of data analytics. Understanding Technical SEO Technical SEO, often regarded as… Read more: How technical SEO and data analytics work together.
- Guide to setting up your first Matomo Tag Manager containerIn this guide, I will walk you through the installation process and provide step-by-step instructions to ensure a seamless deployment of your first container using Matomo Tag Manager. So, let’s dive in and get started! Installation Setting up the container may vary in complexity depending on the type of website you have or the content… Read more: Guide to setting up your first Matomo Tag Manager container
- Mastering data analytics with Matomo Tag Manager and custom events tracking!Matomo Tag Manager is a powerful tool that enables efficient event tracking and empowers web analyst to gather valuable insights. Let’s talk about the intricacies of Matomo Tag Manager, explore event tracking capabilities, shed light on the data layer called _mtm for custom events, and discuss the enhanced data analytics and potential applications. Understanding Matomo… Read more: Mastering data analytics with Matomo Tag Manager and custom events tracking!
- Why I chose Matomo over GA4 for an online travel agentIn today’s digital landscape, web analytics is crucial for understanding user behaviour, optimising conversions, and driving business growth. Accurate and insightful analytics are paramount. Initially transitioning to Google Analytics 4 (GA4) after Google announced the sunset of GA Universal Analytics, I soon discovered that GA4’s e-commerce function wasn’t flexible enough for our diverse range of… Read more: Why I chose Matomo over GA4 for an online travel agent
- Understanding Matomo On-Premise: a comprehensive introductionThe importance of having full control over the data collected from website analytics cannot be overstated: That’s why I choose Matomo On-Premise, a powerful web analytics platform that offers complete data ownership and enhanced privacy. In this post, I will provide a comprehensive introduction to Matomo On-Premise and explain why it stands out among other… Read more: Understanding Matomo On-Premise: a comprehensive introduction
- Unlocking insights and optimising website performance with Matomo On-Premises Premium Plugins and featuresWorking on a complex, custom e-commerce website, I had to rely on various tools like Hotjar, user behaviour tools, and A/B testing platforms to gather insights. After transitioning to Matomo On-Premises, I started using their Premium Plugins to consolidate all these features into one comprehensive analytics suite. This allows us to own and leverage our… Read more: Unlocking insights and optimising website performance with Matomo On-Premises Premium Plugins and features