Marketing analytics

Marketing analytics focuses specifically on the application of analytics in the field of marketing. In this category, you will find posts that explore how data analytics can be used to measure and optimise marketing efforts, track customer behaviour, evaluate campaign performance, and drive marketing strategies. Topics may include customer segmentation, conversion rate optimisation (CRO), attribution modelling, A/B testing, marketing automation, and the integration of marketing analytics tools with other platforms. These posts will help you understand how to leverage data to improve the effectiveness and efficiency of your marketing campaigns.