Matomo, formerly known as Piwik, is an open-source web analytics platform that provides valuable insights into website traffic and user behaviour. In this category, you will find posts dedicated to Matomo, including tutorials, tips, and best practices for installation, configuration, and usage of the platform. Topics may cover features such as tracking website visitors, analyzing website performance, setting up goals and funnels, generating custom reports, and ensuring data privacy and security. Whether you’re new to Matomo or an experienced user, these posts will help you make the most of this powerful web analytics tool.
Understanding the customer journey is crucial for optimising strategies and maximising returns on investment. One of the key tools for achieving this is attribution modelling. Traditionally, marketers relied on single-touch attribution models, assigning the entire credit for a conversion to…
The importance of collecting precise and relevant data cannot be overstated. One way to achieve this is by using a dataLayer. In this guide, we’ll explore the concept of a dataLayer, its benefits, and how it can be implemented for…
Tailored tracking through the dataLayer emerges as a pivotal strategy, offering insights and opportunities that generic tracking methods simply cannot match. Let’s explore some applications and advantages of this approach, examining Google Analytics 4 (GA4) and Matomo as examples. What…
In this guide, I will walk you through the installation process and provide step-by-step instructions to ensure a seamless deployment of your first container using Matomo Tag Manager. So, let’s dive in and get started! Installation Setting up the container…
Matomo Tag Manager is a powerful tool that enables efficient event tracking and empowers web analyst to gather valuable insights. Let’s talk about the intricacies of Matomo Tag Manager, explore event tracking capabilities, shed light on the data layer called…
In today’s digital landscape, web analytics is crucial for understanding user behaviour, optimising conversions, and driving business growth. Accurate and insightful analytics are paramount. Initially transitioning to Google Analytics 4 (GA4) after Google announced the sunset of GA Universal Analytics,…
The importance of having full control over the data collected from website analytics cannot be overstated: That’s why I choose Matomo On-Premise, a powerful web analytics platform that offers complete data ownership and enhanced privacy. In this post, I will…
Working on a complex, custom e-commerce website, I had to rely on various tools like Hotjar, user behaviour tools, and A/B testing platforms to gather insights. After transitioning to Matomo On-Premises, I started using their Premium Plugins to consolidate all…
As a web analyst, I work closely with our social media specialist to optimise our Facebook campaigns. One of the key tools I provide is a customised dashboard in Looker Studio, which enables us to analyse the performance of our…
