In this category, you will find insightful and informative posts related to analytics, which is the process of gathering, interpreting, and analysing data to gain valuable insights and make data-driven decisions. Topics may include different types of analytics, data visualisation techniques, best practices for data collection and analysis, and emerging trends in the field of analytics. Whether you’re a beginner looking to understand the basics or an experienced analyst seeking advanced techniques, these posts will provide valuable information to enhance your analytical skills.
As a web analyst, I work closely with our social media specialist to optimise our Facebook campaigns. One of the key tools I provide is a customised dashboard in Looker Studio, which enables us to analyse the performance of our…
On October 11, 2022, something unexpected happened during the Google Next 2022 virtual user conference that caught my attention. Google made an announcement that changed the tool I rely on daily: Google Data Studio. They decided to rebrand it as…
When it comes to presenting email campaign performances to senior management, it is crucial to ensure that the information is concise, visually appealing, and focused on the most important metrics. By using graphs, charts, and visual reports, such as those…
In October 2020, Google launched GA4, the latest version of Google Analytics. It has now become the default analytics property for new accounts, replacing Universal Analytics (UA). To ensure you stay up to date with future improvements, it is recommended…
Businesses and organisations face an ever-increasing influx of data from various online channels. Making sense of this data and transforming it into actionable insights is crucial for success. Digital analytics is a powerful discipline that empowers decision-makers to unlock the…
