Delphine Doumayrou

Digital Marketing Manager


Digital Media Officer

St Patrick’s Mental Health Services
May 2017 – July 2019

Conceptualise, manage and execute innovative strategies to deliver SPMHS digital content and successful campaigns through online platforms including websites, social media, Google tools and emails. Continually evaluate emerging technology and identify innovative new platforms to reach diverse audiences. Partner with cross functional colleagues across the hospital, external collaborators and agencies to accomplish digital activities, editorial calendar and campaigns across the digital marketing mix.


  • Successful delivery of redesigned SPMHS website: users to the GP section has increased by 330%. Bounce rate improved by 4.62%, phone call clicks increased by 176%, contact form submitted increased by 89.77%. Users from social media platforms increased by 132%
  • Decreased the average page load time for by 23.70%. Users acquisition increased by 11.88%, acquisition through organic search has increase by 53%.
  • E-mails: average open rate of 33% (the industry average is 14.4%). Average click rates 6% (vs 4.9% previous year). The Industry average for click through rate is 1.8%
  • Enhanced the hospital listings on maps by adding Google 360 virtual tours of the facilities and centres to Google Maps  

Digital Media Executive

St Patrick’s Mental Health Service
May 2015 – April 2017

Created, managed and executed innovative strategies to deliver successful digital campaigns through online platforms including WIMS website, social media, Google Ads and emails. Partnered with cross functional colleagues across the hospital to accomplish digital activities, editorial calendar and campaigns across the digital marketing mix.


  • Successful redesign and launch, increasing traffic by 60% and page views by 17%
  • Successfully lead award winning social media campaign #MindYourSelfie: 2.6 million reaches with celebrity tweeting the hashtag (Hozier, Adam Clayton, Bressie…) Awards for Excellence in Public Relations 2017
  • Social media presence increased: Twitter followers: +38% Facebook Likes: +15%
  • Significantly increased listener and organisations engagement with the annual pop-up radio through social media and website.

Senior Online Marketing Specialist

July 2011 – May 2012

Led effort cross functionally to drive content updates across 28 European sites. Supported roll out of site optimisations, product launches and promotions driving more than $10 million. Analysed site performance and optimised EMEA acquisition content.


  • Successful on time delivery of redesigned European websites, increasing traffic by 25% and CR by 15%
  • Successful platform migration for the EMEA websites
  • Successful on time launch of new products

E-mails Campaign Manager

J2 Global
October  2008 – August 2010

Managed, planned and executed e-mail campaigns like LCM programmes, strategic B2B and B2C electronic communication, third parties e-mailing, and retention programmes in Europe and Canada, database of 1.8 million plus customers in 6 languages.


  • Improved e-mails delivery rate from 47% to 89%
  • Improved e-mails open rate from 17% to 39%, improved e-mails CTR from 1.22% to 1.75% and higher conversion rate from 0.007% to 0.02%
  • Enhanced ESP and customers’ perception of the company
  • Lowered the number of complaints received by customer service

Online Marketing Specialist

January  2007 – October 2008

Worked on multiple aspects of the online business, like web management, search engine optimisation, monthly loyalty newsletter, e-mail campaigns, and several special marketing projects, reaching new audiences and acquiring new customers.


  • Successful on time and within budget delivery of redesigned European websites, which improved customer close rate by 20%
  • Successful on time delivery of newsletters in 28 languages on a monthly basis

Customer Service Representative

January  2006 – October 2007

Provided customer service support to French and English customers seeking help with Norton products, Symantec’s consumer brand.


  • Acquired an excellent knowledge of customer experience and what can be done to enhance it
  • Maximised the customers’ loyalty

Internet and New Technologies Specialist

September  2002 – October 2004

Encouraged the use of new technology, computers, multimedia and Internet in schools, through the Foundation programme, facilitate the Foundation activities and promote directly or indirectly academic success of children.


  • Successfully install internal network within budget, allowing more efficiency and savings on internet expenses
  • Launch of websites promoting schools

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