Resume

– Manage, maintain and monitor all the organisation’s websites. Effectively directed full lifecycle of redesign and development project of SPMHS website
– Optimise the organisation’s SEM to ensure the content and technologies used are optimised for SEO and PPC, constantly increasing the websites ranking, traffic and decreasing the bounce rate
– Oversee and enhance social media channels and listings; Facebook, Instagram, Twitter, YouTube, LinkedIn, Google My Business, Google Maps to create awareness and attract new and returning users, grow email lists
– Launch successful digital campaigns focused on maximising awareness
– Analyse metrics on the effectiveness of online marketing activities to ensure proper evaluation of work and constant improvement Ongoing optimisation of tracking through Google Analytics, Google Tag Manager, Sprout
– Implement effective Google Ads and YouTube PPC campaigns
– Create CPC and CPI campaigns on Facebook Business, Instagram, Twitter Business and LinkedIn, driving quality traffic to the websites
– Design e-mail marketing campaigns through Mailchimp, performing A/B test to improve CTR and OR, minimise opt-out, and ensure databases and communications are GDPR compliant
– Ensure proper financial management of all digital projects and activities
– In charge of the technical aspect of the annual pop-up radio online, adding streaming audio to WordPress and making sure that the server can support the traffic increase during the week, effectively solving any issue occurring on the website during the broadcast   

– Monitor and maintain functionality, usability, and performance of awareness campaign website and ensure that enhancements and modifications are implemented in accordance with SPMHS strategy
– Successfully redesign and launch walkinmyshoe.ie in WordPress, increasing performance and usability
– Ongoing SEO performance analysis, content optimisation and technical optimization on walkinmyshoe.ie
– Identify areas of the stpatricks.ie website that can be improved, working with agencies to implement changes
– Work closely with cross functional colleagues to create engaging content to raise mental health awareness and education. Generate, edit and manage the publishing of online content
– Lead, plan and execute CPC and CPI campaigns for awareness programme
– Oversee social media channels WIMS social media accounts and feeds with daily updates
– Analyse social media and online engagements through Google Analytics and Sprout Social to evaluate and improve campaigns, content and SEO performances
– Develop and implement plans to increase GP traffic to stpatricks.ie and subscription to the mailing list
– Manage e-mail campaigns and LCM programmes: plan and execute e-mail campaigns. Design e-flyers, e-newsletters and e-mail communications, performing A/B test to improve CTR and OR

– Drive daily operations of European websites with other relevant teams. Ensure that the websites are optimised. Oversee the quality and bookings
– Lead platform migration and complete site redesign for 28 EMEA websites
– Roll out tests on sites’ content and promotions through Test&Target to improve performances and increase content relevance
– Drive regional product launches and content updates
– Run regional projects, ensure all stakeholders are informed and the different channels are contributing where required
– Collaborate on roadmap and online marketing plans with local marketing and sales team
– Manage a team of four content developers based in Luxembourg
– Develop and manage translation of new content for Europe region
– Work effectively with sales managers to create, setup and measure promotional online campaigns
– Produce and analyse reports on online traffic, bookings and other metrics (with Omniture/Site Catalyst) to improve conversion
– Develop and implement plans to address performance gaps
– Manage web content using TeamSite

– Lead, plan and execute new campaigns for retention and nurturing programmes
– Manage, create and optimise marketing calendar
– Segment database in order to resonate with the audience
– Take responsibility for the resource scheduling
– Build, test and launch e-mail campaigns and automated campaigns, using M4 Internet self-service platform
– Roll out tests on e-mail content and design to improve performances and increase content relevance
– Implement best practices, ensure database integrity and work closely with the technical team to improve servers’ capacities
– Refine reports to better understand customer’s behaviour, achieve targets and deliver the most accurate and detailed feedback to senior management

– Coordinate the redesign and launch of 23 European websites
– Coordinate content localisation, management of web vendor and UAT of new websites
– Manage website content and imagery changes using the CMS Teamsite
– Work on Search Engine Optimisation for the European websites using Google’s keyword discovery tool, and indexing sites with local search engines
– Execute the Symantec’s global consumer newsletter in 28 languages which targeted at a database of 2 million plus members on a monthly basis. Lead coordination of articles, offers, content, QA, localisation and delivery
– Upload and test templates on Responsys e-mails platform
– Cross functional communications across the organisation and functional teams to ensure smooth delivery of all projects
– Run monthly web analytics and reporting for websites and e-newsletter

– Researching customer’s issues and solving problems in an effective manner

– Head a website creation programme for school teachers, using Namo WebEditor
– Map and maintain the company’s network and internet connection, basic computer and hardware trouble shooting
– Design, develop and manage the Foundation website
– Manage the hosting and domain name for the website