The Effort vs Value Framework: A Simple Way to Prioritise Your Backlog
The effort vs value framework one of the simplest ways to bring structure to backlog prioritisation, and once you understand it, you can apply it to almost any product decision.
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Prioritisation Techniques Every Product Owner Should Know (and When to Use Them)
As a Product Owner, prioritising the backlog can feel like chaos. This series introduces the most effective prioritisation frameworks, explained simply, with practical examples.
Why Last-Minute Requests Keep Killing Your Team’s Focus (and What to Do About It)
Last-minute requests can derail your agile team. Here’s how Product Owners can handle urgent requests, protect focus, and build autonomy so the same fire drills don’t come back.
How to Optimise Organic Traffic from AI Platforms Like ChatGPT
Learn how to optimise your website for AI-driven traffic from ChatGPT and other AI platforms. Use structured data, conversational SEO, and expert strategies.
How I Use Analytics to Guide Product Decisions
Every decision affects the product's success, user satisfaction, and business goals. But how do you make these decisions with confidence? The answer lies in data—and more specifically, in leveraging analytics.
From Symantec to Scrum: How the Product Owner Role Has Evolved
Reflecting on my career journey from being a Product Owner at Symantec back in 2010 to now working in a small-to-medium business (SMB) setting, I've seen how the role of a Product Owner has evolved dramatically. The shift from the enterprise environment of a large tech company to the more flexible, fast-paced world of an SMB has been both challenging and enlightening. Here, I want to share my perspective on how the Product Owner role has changed and the way it has adapted to new methodologies, expectations, and environments over the years.
Which Attribution Model Should You Actually Be Using?
Analytics & CRO There is an argument that happens in every company that runs digital marketing. The marketing director believes certain campaigns are driving revenue. The analyst looks at the same data and sees a different story. Neither is wrong…
Creating and Leveraging Tailor-Made Web Tracking Through dataLayer
The importance of collecting precise and relevant data cannot be overstated. One way to achieve this is by using a dataLayer. In this guide, we’ll explore the concept of a dataLayer, its benefits, and how it can be implemented for…
Applications and Advantages of dataLayer Tracking
Tailored tracking through the dataLayer emerges as a pivotal strategy, offering insights and opportunities that generic tracking methods simply cannot match. Let’s explore some applications and advantages of this approach, examining Google Analytics 4 (GA4) and Matomo as examples. What…
How Technical SEO and Data Analytics Work Together
Among the pivotal pillars of online success, Technical SEO stands tall, orchestrating the optimisation of a website’s infrastructure to enhance its search engine visibility. In this article, we look at the complexities of Technical SEO and explore how it seamlessly…
