Connecting analytics to an AI agent does not just save time. It changes how you think about decisions. I built a custom MCP server connecting my Matomo analytics — running on douli.com via the WP-Matomo WordPress plugin — directly to…
AI doesn’t eliminate roles — it strips away the execution layer and exposes the decision-making underneath. That distinction matters more than most teams realise. The role of the content manager isn’t to write content. It’s to ensure the right content…
Designing an AI content system is a product problem. Running one is a systems reliability problem. The second only starts when the first ends — and the gap between them is where the real learning happens. I wrote recently about…
Using AI to draft stakeholder communications doesn’t replace the thinking — it removes the switching cost between product thinking and communication mode. Give the AI your raw reasoning, a specific audience, and the outcome the document needs to achieve; position,…
AI agents are bypassing the ecommerce funnel entirely — researching, comparing and completing purchases before consumers ever visit a website. Most product and ecommerce teams are still optimising for a model that is no longer the primary decision path for…
I started with a time constraint, not a spec. Here is the product thinking that shaped my AI content workflow — and what it actually delivers.
AI drafts product specifications more accurately when the key decisions are already made — scope defined, constraints known, acceptance criteria roughed out. The brief that makes a good AI prompt is the same thinking a good spec requires: if you…
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