Designing an AI content system is a product problem. Running one is a systems reliability problem. The second only starts when the first ends — and the gap between them is where the real learning happens. I wrote recently about…
Using AI to draft stakeholder communications doesn’t replace the thinking — it removes the switching cost between product thinking and communication mode. Give the AI your raw reasoning, a specific audience, and the outcome the document needs to achieve; position,…
AI agents are bypassing the ecommerce funnel entirely — researching, comparing and completing purchases before consumers ever visit a website. Most product and ecommerce teams are still optimising for a model that is no longer the primary decision path for…
I started with a time constraint, not a spec. Here is the product thinking that shaped my AI content workflow — and what it actually delivers.
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