My journey through the world of digital has been anything but linear. From my early days in email marketing, managing websites, and running digital campaigns for a hospital and its charity, to stepping into product ownership roles at major companies, I’ve learned that the key to success in digital is a combination of understanding user behaviour, strategic experimentation, and a deep commitment to optimisation.
As a Product Owner at Symantec, I navigated the complexities of large-scale projects and worked across different markets. Later, I took on roles in the healthcare sector, managing digital marketing strategies that significantly impacted user engagement. My recent experience as a CRO and web analyst for a travel agent deepened my expertise in platforms like Matomo, enabling data-driven insights to drive real improvements.
Today, as a Product Owner in a dynamic travel agency, I lead teams with an eye for optimisation, using web analytics and my years of CRO experience to ensure our digital products not only meet user needs but exceed them. This blog is a reflection on my journey—sharing insights, strategies, and learnings on the evolution of digital marketing, analytics, and product ownership.
