Google Analytics is one of the most widely used web analytics platforms, offering a comprehensive suite of tools for tracking and analyzing website data. In this category, you will find posts specifically focused on Google Analytics, providing insights into its features, functionality, and advanced techniques. Topics may include setting up Google Analytics, configuring custom reports and dashboards, utilising advanced segments and filters, implementing event tracking and e-commerce tracking, and integrating Google Analytics with other Google products such as Lookers Studio. Whether you’re a beginner or an expert, these posts will help you navigate and harness the power of Google Analytics for data-driven decision-making.
The importance of collecting precise and relevant data cannot be overstated. One way to achieve this is by using a dataLayer. In this guide, we’ll explore the concept of a dataLayer, its benefits, and how it can be implemented for…
Tailored tracking through the dataLayer emerges as a pivotal strategy, offering insights and opportunities that generic tracking methods simply cannot match. Let’s explore some applications and advantages of this approach, examining Google Analytics 4 (GA4) and Matomo as examples. What…
In today’s digital landscape, web analytics is crucial for understanding user behaviour, optimising conversions, and driving business growth. Accurate and insightful analytics are paramount. Initially transitioning to Google Analytics 4 (GA4) after Google announced the sunset of GA Universal Analytics,…
In October 2020, Google launched GA4, the latest version of Google Analytics. It has now become the default analytics property for new accounts, replacing Universal Analytics (UA). To ensure you stay up to date with future improvements, it is recommended…
