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Delphine Ragazzi

  • Analytics
    • Matomo
    • Google Analytics
    • E-commerce Analytics
    • Marketing analytics
  • Conversion Rate Optimisation (CRO)
  • Data Visualisation
  • SEO
  • Privacy Policy
  • Analytics
    • Matomo
    • Google Analytics
    • E-commerce Analytics
    • Marketing analytics
  • Conversion Rate Optimisation (CRO)
  • Data Visualisation
  • SEO
  • Privacy Policy
  • Search

Category

Google Analytics

Google Analytics is one of the most widely used web analytics platforms, offering a comprehensive suite of tools for tracking and analyzing website data. In this category, you will find posts specifically focused on Google Analytics, providing insights into its features, functionality, and advanced techniques. Topics may include setting up Google Analytics, configuring custom reports and dashboards, utilising advanced segments and filters, implementing event tracking and e-commerce tracking, and integrating Google Analytics with other Google products such as Lookers Studio. Whether you’re a beginner or an expert, these posts will help you navigate and harness the power of Google Analytics for data-driven decision-making.

  • 2023

  • Creating and leveraging tailor-made web tracking through data layer

    24 Sep
  • Applications and advantages of data layer tracking

    23 Sep
  • Why I chose Matomo over GA4 for an online travel agent

    4 Jun
  • 2020

  • A step-by-step guide to installing Google Analytics 4 (GA4)

    7 Nov

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