Every decision affects the product's success, user satisfaction, and business goals. But how do you make these decisions with confidence? The answer lies in data—and more specifically, in leveraging analytics.
Reflecting on my career journey from being a Product Owner at Symantec back in 2010 to now working in a small-to-medium business (SMB) setting, I've seen how the role of a Product Owner has evolved dramatically. The shift from the enterprise environment of a large tech company to the more flexible, fast-paced world of an SMB has been both challenging and enlightening. Here, I want to share my perspective on how the Product Owner role has changed and the way it has adapted to new methodologies, expectations, and environments over the years.
While each attribution model serves a distinct purpose, understanding their nuances is critical to extracting maximum value from their data. Here is a comparison of the different multi-attribution models. The choice of attribution model depends on the specific objectives, industry…
Understanding the customer journey is crucial for optimising strategies and maximising returns on investment. One of the key tools for achieving this is attribution modelling. Traditionally, marketers relied on single-touch attribution models, assigning the entire credit for a conversion to…
The importance of collecting precise and relevant data cannot be overstated. One way to achieve this is by using a dataLayer. In this guide, we’ll explore the concept of a dataLayer, its benefits, and how it can be implemented for…
Tailored tracking through the dataLayer emerges as a pivotal strategy, offering insights and opportunities that generic tracking methods simply cannot match. Let’s explore some applications and advantages of this approach, examining Google Analytics 4 (GA4) and Matomo as examples. What…
Among the pivotal pillars of online success, Technical SEO stands tall, orchestrating the optimisation of a website’s infrastructure to enhance its search engine visibility. In this article, we look at the complexities of Technical SEO and explore how it seamlessly…
In this guide, I will walk you through the installation process and provide step-by-step instructions to ensure a seamless deployment of your first container using Matomo Tag Manager. So, let’s dive in and get started! Installation Setting up the container…
Matomo Tag Manager is a powerful tool that enables efficient event tracking and empowers web analyst to gather valuable insights. Let’s talk about the intricacies of Matomo Tag Manager, explore event tracking capabilities, shed light on the data layer called…
In today’s digital landscape, web analytics is crucial for understanding user behaviour, optimising conversions, and driving business growth. Accurate and insightful analytics are paramount. Initially transitioning to Google Analytics 4 (GA4) after Google announced the sunset of GA Universal Analytics,…
