I treat douli.com as a product. That means it has a backlog, planning cycles, and a pre-planning data ritual — the same discipline I apply to product work professionally, tested first on something small enough that I can move fast…
A dashboard is built around the questions someone already thought to ask. The charts, the date ranges, the segments — someone decided those in advance. That someone usually wasn’t in your last sprint planning meeting, and they almost certainly weren’t…
Acceptance criteria have one job: describe what changes. Not what stays the same. Not what was already working before the sprint started. In my previous role, I caught this mistake twice in a single story-writing session. The second time, I…
Senior stakeholders do not need real-time updates on normal release turbulence. They need to know about unplanned impact. Those are different things, and confusing them is expensive for everyone involved. In my previous role, I was the person deciding whether…
A fixed product requirement and an open design question look very similar on paper, until you are two days into a debate you did not intend to start. In my previous role, a single line in a requirement document turned…
Before I sign off on a feature going into sprint, I check one report. Not a dashboard overview. One specific view in Matomo that answers a question most sprint processes never ask: are the users I’m designing for actually the…
When a team discusses a change to a release date, the date has not changed. When they agree it should change, it still has not changed. It changes when the right person — the one who owns the consequences —…
Connecting analytics to an AI agent does not just save time. It changes how you think about decisions. I built a custom MCP server connecting my Matomo analytics — running on douli.com via the WP-Matomo WordPress plugin — directly to…
AI doesn’t eliminate roles — it strips away the execution layer and exposes the decision-making underneath. That distinction matters more than most teams realise. The role of the content manager isn’t to write content. It’s to ensure the right content…
Designing an AI content system is a product problem. Running one is a systems reliability problem. The second only starts when the first ends — and the gap between them is where the real learning happens. I wrote recently about…
