- Why I chose Matomo over GA4 for an Online Travel Agent websiteIn today’s digital landscape, web analytics is crucial for understanding user behaviour, optimising conversions, and driving business growth. As a web analyst in an online travel agency (OTA), accurate and insightful analytics are paramount. Initially transitioning to Google Analytics 4 (GA4) after the sunset of GA Universal Analytics, I soon discovered that GA4’s e-commerce function …
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- Understanding Matomo On-Premise: a comprehensive introductionAs a web analyst, I understand the importance of having full control over the data collected from website analytics. That’s why I choose Matomo On-Premise, a powerful web analytics platform that offers complete data ownership and enhanced privacy. In this post, I will provide a comprehensive introduction to Matomo On-Premise and explain why it stands …
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- Unlocking insights and optimising website performance with Matomo On-Premises Premium Plugins and featuresIn today’s data-driven world, understanding user behaviour and optimising website performance is vital for businesses. As a web analyst working on a complex, custom e-commerce website, I use Matomo On-Premises analytics to achieve these goals effectively. Traditionally, we had to rely on various tools like Hotjar, user behaviour tools, and A/B testing platforms to gather …
- Collaborating with social media specialists to optimise Facebook campaignsAs a web analyst, I work closely with our social media specialist to optimise our Facebook campaigns. One of the key tools I provide is a customised dashboard in Looker Studio, which enables us to analyse the performance of our campaigns in greater detail. In this article, I will explain the metrics we track, the …
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- Presenting email campaign performances to senior managementWhen it comes to presenting email campaign performances to senior management, it is crucial to ensure that the information is concise, visually appealing, and focused on the most important metrics. By using graphs, charts, and visual reports, such as those available in Iterable, you can simplify the data presentation process and make it easier for …
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Delphine Ragazzi