Latest posts

  • Creating and leveraging tailor-made web tracking through data layer
    The importance of collecting precise and relevant data cannot be overstated. One way to achieve this is by using a data layer. In this guide, we’ll explore the concept of a data layer, its benefits, and how it can be implemented for tailored web tracking. We’ll also explore real-world examples using both Google Analytics 4 […]
  • Applications and advantages of data layer tracking
    Tailored tracking through the data layer emerges as a pivotal strategy, offering insights and opportunities that generic tracking methods simply cannot match. Let’s explore some applications and advantages of this approach, examining Google Analytics 4 (GA4) and Matomo as examples. Precision in Data Collection The data layer enables you to cherry-pick specific data points that […]
  • How technical SEO and data analytics work together.
    Among the pivotal pillars of online success, Technical SEO stands tall, orchestrating the optimisation of a website’s infrastructure to enhance its search engine visibility. In this article, we look at the complexities of Technical SEO and explore how it seamlessly integrates with the power of data analytics. Understanding Technical SEO Technical SEO, often regarded as […]
  • Guide to setting up your first Matomo Tag Manager container
    In this guide, I will walk you through the installation process and provide step-by-step instructions to ensure a seamless deployment of your first container using Matomo Tag Manager. So, let’s dive in and get started! Installation Setting up the container may vary in complexity depending on the type of website you have or the content […]
  • Mastering data analytics with Matomo Tag Manager and custom events tracking!
    Matomo Tag Manager is a powerful tool that enables efficient event tracking and empowers web analyst to gather valuable insights. Let’s talk about the intricacies of Matomo Tag Manager, explore event tracking capabilities, shed light on the data layer called _mtm for custom events, and discuss the enhanced data analytics and potential applications. Understanding Matomo […]
  • Why I chose Matomo over GA4 for an online travel agent
    In today’s digital landscape, web analytics is crucial for understanding user behaviour, optimising conversions, and driving business growth. Accurate and insightful analytics are paramount. Initially transitioning to Google Analytics 4 (GA4) after Google announced the sunset of GA Universal Analytics, I soon discovered that GA4’s e-commerce function wasn’t flexible enough for our diverse range of […]
  • Understanding Matomo On-Premise: a comprehensive introduction
    The importance of having full control over the data collected from website analytics cannot be overstated: That’s why I choose Matomo On-Premise, a powerful web analytics platform that offers complete data ownership and enhanced privacy. In this post, I will provide a comprehensive introduction to Matomo On-Premise and explain why it stands out among other […]
  • Unlocking insights and optimising website performance with Matomo On-Premises Premium Plugins and features
    Working on a complex, custom e-commerce website, I had to rely on various tools like Hotjar, user behaviour tools, and A/B testing platforms to gather insights. After transitioning to Matomo On-Premises, I started using their Premium Plugins to consolidate all these features into one comprehensive analytics suite. This allows us to own and leverage our […]
  • Collaborating with social media specialists to optimise Facebook campaigns
    As a web analyst, I work closely with our social media specialist to optimise our Facebook campaigns. One of the key tools I provide is a customised dashboard in Looker Studio, which enables us to analyse the performance of our campaigns in greater detail. In this article, I will explain the metrics we track, the […]
  • Google Data Studio becomes Looker Studio
    On October 11, 2022, something unexpected happened during the Google Next 2022 virtual user conference that caught my attention. Google made an announcement that changed the tool I rely on daily: Google Data Studio. They decided to rebrand it as Looker Studio. As someone who has been using Google Data Studio extensively, I wanted to […]

Leave a Reply