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What a Change Advisory Board Does — and Why I Introduced One

Stakeholder interruptions affecting agile team focus and delivery

The trigger for introducing a Change Advisory Board wasn’t a single incident. It was a pattern that became impossible to ignore. Feature requests were arriving from multiple directions — some with clear context and ownership, others more informal. A pain…

  • Delphine
  • 10/04/2026
  • Analytics & CRO

Matomo vs Google Analytics: What Actually Changes When You Switch

Analytics data guiding product decisions

Note on naming: Google has quietly dropped the ‘GA4’ label — the platform is now referred to simply as Google Analytics. References to GA4 in this article reflect how the tool was known when this decision was made. Three years…

  • Delphine
  • 10/04/2026
  • AI in Product

The Constraint That Designed my AI Content System

AI platforms and organic traffic discovery — abstract illustration

I started with a time constraint, not a spec. Here is the product thinking that shaped my AI content workflow — and what it actually delivers.

  • Delphine
  • 06/04/2026
  • Product Ownership

Prioritising a Backlog When Everything Is Urgent

Collection of product prioritisation techniques and frameworks

Backlog prioritisation breaks down when urgency is used as a proxy for importance. The solution isn’t a better framework — it’s a system that separates time-sensitivity from business impact, makes trade-offs explicit in the room, and protects capacity for work…

  • Delphine
  • 14/03/2026
  • AI in Product

Using AI to Write Product Specs Without Losing Precision

AI platforms and organic traffic discovery — abstract illustration

AI drafts product specifications more accurately when the key decisions are already made — scope defined, constraints known, acceptance criteria roughed out. The brief that makes a good AI prompt is the same thinking a good spec requires: if you…

  • Delphine
  • 28/02/2026
  • Product Ownership

ICE Scoring: How to Prioritise When You Need a Decision Fast

RICE scoring — reach, impact, confidence, effort for product prioritisation

ICE scoring is a prioritisation framework that ranks backlog items by multiplying three factors: Impact, Confidence, and Ease. Each is scored on a 1–10 scale. Multiply them together and you get a number out of 1,000. The highest scores rise…

  • Delphine
  • 13/12/2025
  • Product Ownership

User Story Mapping: Seeing Your Backlog Through the User’s Eyes

Story mapping diagram for product backlog and MVP planning

A backlog isn’t just a to-do list. Story mapping helps Product Owners see the user journey, find the MVP, and align stakeholders on what to build next.

  • Delphine
  • 18/10/2025
  • Product Ownership

Cost of Delay (WSJF): How to Decide What Really Can’t Wait

Cost of Delay and WSJF prioritisation framework for Product Owners

Every request feels urgent, but some delays cost more than others. Cost of Delay and WSJF help Product Owners decide what really can’t wait.

  • Delphine
  • 11/10/2025
  • Product Ownership

The Kano Model: Prioritising What Customers Actually Care About

Kano Model — categorising features by customer satisfaction level

Not all features make customers happy. The Kano Model helps you distinguish between basics, performance boosters, and delighters, and balance them in the roadmap.

  • Delphine
  • 04/10/2025
  • Product Ownership

RICE Scoring: A Data-Driven Way to Rank Product Ideas

RICE scoring — reach, impact, confidence, effort for product prioritisation

Backlog debates don’t have to be opinion-based. The RICE framework helps Product Owners compare features using reach, impact, confidence, and effort.

  • Delphine
  • 21/09/2025
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